While the 2000 and Safari may be considered Lamy’s seminal models, and the 27 their first big break under the Lamy brand name, the Persona was arguably their first attempt at a high end pen to rival those from Pelikan and Montblanc. Launched in 1990 and designed by Mario Bellini, who was better know for his automotive work, it went through two updates before being dropped in 2010 having sold some 10,000 units per year at its peak. To Lamy it was considered a hobby or vanity model, a lost leader to show what they could do. In 2015 it was brought back as a new, slightly different model, the Imporium.
Lamy is in an odd position. Despite bringing in a different industrial designer for each pen model they release, and the emphasis on following the Bauhaus design principals, to most people they are know for two pens. The low end stalwart of the school/first fountain pen market, the Safari (covering also the Al-Star and Vista variants), and the design icon, the 2000, considered by many outside of our hobby, a high end pen and a one time purchase. Also not helping is the wide array of models below the ‘2k’. The similar CP1, Logo, LineA, and ST, along with the Accent, Aion, Studio, and Scala, can make people forget that Lamy also produce higher products, chief of which is the Imporium.