While the 2000 and Safari may be considered Lamy’s seminal models, and the 27 their first big break under the Lamy brand name, the Persona was arguably their first attempt at a high end pen to rival those from Pelikan and Montblanc.  Launched in 1990 and designed by Mario Bellini, who was better know for his automotive work, it went through two updates before being dropped in 2010 having sold some 10,000 units per year at its peak.  To Lamy it was considered a hobby or vanity model, a lost leader to show what they could do.  In 2015 it was brought back as a new, slightly different model, the Imporium.

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